❶ Customer-focused discussions
❷ Mutual respect/appreciation and collaboration across departments/companies
❸ Never settle for precedents/failures, always challenge the status quo
❹ Demonstrate initiative/leadership, persistence and perseverance in spite of all obstacles
❺ Continual improvement in productivity through constant awareness of the need to be creative
❻Act quickly and boldly, and do the right thing
❼ Daily reflection on the Code of Conduct for personal growth and fulfilment